Privacy Policy

KWIK Car Wash & Express Detailing LLC

Effective Date: November 11, 2026

Website: www.kwik-carwash.com & www.mycleancar.com

KWIK Car Wash & Express Detailing LLC ("KWIK Car Wash," "we," "us," or "our") respects your privacy and is committed to protecting the personal information of our customers and website visitors.

This Privacy Policy explains how we collect, use, store, share, and protect personal information when you visit our website, purchase products or services, schedule appointments, participate in our loyalty program, subscribe to marketing communications, apply for employment, or otherwise interact with our business.

This policy applies to information collected through our website and related customer services, both online and in person.

1. Information We Collect

We may collect the following types of personal information depending on how you interact with our business.

Personal and Contact Information

First and last name
Email address
Telephone or mobile phone number
Mailing or billing address
Information submitted through contact forms
Customer communications and inquiries

Customer and Vehicle Information

Vehicle information
Car wash and detailing service history
Appointment dates and service preferences
Purchase and transaction history
Loyalty program account information
Loyalty points, rewards, and redemption history
Fleet and commercial account information

Online Purchases and Payments

When you purchase gift cards or other products and services online, payment information is processed through third-party payment providers.

We do not directly store complete credit card numbers through our website. Payment providers may collect and retain information necessary to complete transactions, prevent fraud, and comply with applicable financial regulations.

Employment Applications

When individuals apply for employment, we may collect names, contact information, employment history, education, references, resumes, and other information voluntarily provided during the application process.

Automatically Collected Information

When you visit our website, we and our technology providers may automatically collect:

IP address
Browser and device information
Operating system
Pages visited and website interactions
Approximate geographic location
Referral sources
Cookies and advertising identifiers
Website usage and performance information

2. How We Use Your Information

We use personal information for legitimate business purposes, including:

Providing car washing and detailing services
Scheduling and managing appointments
Processing payments and gift card purchases
Administering customer loyalty programs
Tracking purchases, loyalty points, and rewards
Managing fleet and commercial accounts
Responding to customer questions and requests
Sending service confirmations and appointment reminders
Delivering promotional emails and text messages where permitted
Administering surveys, promotions, and special offers
Reviewing employment applications
Improving website functionality and customer experience
Analyzing website traffic and advertising performance
Preventing fraud and unauthorized activity
Maintaining business and financial records
Complying with applicable laws and regulations

We do not use personal information for materially different purposes without providing additional notice or obtaining consent when legally required.

3. Customer Loyalty Program – Micrologic

KWIK Car Wash maintains customer loyalty program information in a customer database through Micrologic, our loyalty management service provider.

Information maintained within this system may include:

Customer names
Telephone numbers and email addresses
Vehicle information
Loyalty account identification
Purchase and service history
Loyalty points earned
Rewards and redemption history
Other information provided during loyalty enrollment

We use this information to administer loyalty benefits, track eligible purchases, maintain customer accounts, provide rewards, and assist customers with account-related questions.

Customer loyalty information is maintained within our business database and processed through Micrologic to support the operation of the loyalty program.

Participation in our loyalty program does not automatically constitute consent to receive promotional text messages or marketing emails. Where required, marketing consent is obtained separately.

4. Email Marketing – Mailchimp

KWIK Car Wash uses Mailchimp to manage promotional emails, newsletters, special offers, and other email marketing communications.

Information processed through Mailchimp may include:

Customer names
Email addresses
Subscription preferences
Email delivery information
Email engagement activity, including opens and clicks where tracking is enabled

Customers may voluntarily subscribe to marketing emails through our website or other authorized enrollment methods.

You may unsubscribe from promotional emails at any time by selecting the unsubscribe link included in our marketing messages.

You may also request removal from our marketing email list by contacting hello@kwik-carwash.com.

We may retain limited records of unsubscribe requests to ensure that marketing preferences are honored.

5. Text Messaging and SMS Marketing – OptSpot

KWIK Car Wash uses OptSpot to manage promotional text messaging communications.

Customers who voluntarily subscribe may receive automated promotional text messages, special offers, announcements, and other marketing communications.

The following terms apply to our promotional messaging program:

Participation is voluntary.
Consent to receive promotional messages is not required to make a purchase.
Subscribers may receive up to six marketing communications per month, including email and/or text messages, as described in the applicable signup offer.
Message and data rates may apply.
Reply STOP to cancel promotional text messages.
Reply HELP for assistance.
Customers may contact hello@kwik-carwash.com for additional assistance.

We may share subscriber telephone numbers, subscription preferences, and messaging records with OptSpot to operate our messaging program.

We do not sell customer telephone numbers or provide mobile opt-in consent information to third parties or affiliates for their independent promotional text messaging purposes.

Information may be shared with service providers assisting in the delivery of our own communications, subject to applicable legal requirements.

Unsubscribing from promotional messages does not necessarily prevent transactional or service-related communications permitted by law.

6. Online Appointment Scheduling – Bookeo

KWIK Car Wash uses Bookeo to manage online appointments for detailing and related services.

When scheduling an appointment, customers may be asked to provide:

Name
Email address
Telephone number
Appointment date and time
Requested services
Vehicle information
Additional appointment notes or instructions

Bookeo processes appointment information to facilitate scheduling, confirmations, reminders, cancellations, and other appointment-related communications.

Appointment information may be accessible to authorized KWIK Car Wash personnel responsible for providing the requested services.

Bookeo may maintain information according to its own data processing and retention practices.

7. Website Hosting – Wix

Our website is hosted through Wix, a third-party website development and hosting platform.

Wix may process information necessary to operate our website, including:

Website visitor information
Contact form submissions
Technical and device information
Website usage information
Cookies and related identifiers

Wix may use service providers and infrastructure located in the United States or other countries.

Information processed through Wix is subject to applicable contractual arrangements and Wix's privacy and security practices.

8. Cookies, Google Analytics, and Advertising Tracking

Our website uses cookies and similar technologies to support website functionality, understand visitor behavior, and measure advertising performance.

These technologies may include:

Essential Cookies

Necessary for website functionality, security, and basic operations.

Analytics Cookies

Used to understand website traffic, visitor activity, and website performance through services such as Google Analytics.

Advertising Cookies

Used to measure advertising effectiveness and may support personalized or interest-based advertising through third-party advertising platforms.

Functional Cookies

Used to remember certain website preferences and improve the visitor experience.

Our website currently does not provide a dedicated cookie consent banner.

Visitors may manage or disable cookies through their browser settings. However, certain website features may not function properly if cookies are disabled.

Where applicable law requires consent for nonessential cookies or advertising technologies, additional consent mechanisms may be necessary.

Google and other advertising providers may process technical information, device identifiers, and website interaction data according to their own privacy practices.

Although we do not sell customer contact lists, certain advertising-related disclosures may be considered targeted advertising, sharing, or sale under applicable privacy laws.

9. Online Purchases and Payment Processing

When customers purchase gift cards, detailing services, or other products online, transactions are processed through third-party payment providers.

These providers may collect payment card information, billing information, transaction amounts, and other information necessary to process payments.

KWIK Car Wash does not directly store complete payment card numbers through its website.

Payment providers may retain transaction information for fraud prevention, payment processing, accounting, and legal compliance purposes.

10. How We Share Personal Information

We may share personal information with trusted third-party service providers that assist with business operations.

These providers include:

Micrologic: Customer loyalty database and rewards management
Mailchimp: Promotional email marketing and subscription management
Bookeo: Online appointment scheduling
OptSpot: Promotional text messaging
Wix: Website hosting and related website services
Google Analytics: Website traffic and visitor analytics
Advertising Platforms: Advertising measurement and marketing technologies
Payment Processing Providers: Online payment and transaction processing

We share information as reasonably necessary to operate our business, provide requested services, manage customer accounts, and fulfill the purposes described in this policy.

We do not sell customer contact lists or provide customer information to third parties for their independent email or text marketing campaigns.

We may disclose information when required by law, in response to valid legal requests, to protect our rights, or to prevent fraud and unauthorized activity.

Third-party providers may maintain their own privacy policies and data processing practices.

11. Data Retention

KWIK Car Wash currently retains certain customer, transaction, loyalty, appointment, communication, employment application, and business records for up to 30 years unless they are deleted through our operational practices or in response to an applicable legal requirement or valid privacy request.

Personal information may be maintained within our systems and those of our service providers, including Micrologic, Mailchimp, Bookeo, OptSpot, and Wix.

Some information may need to be retained for tax, accounting, contractual, dispute resolution, or other legal purposes.

Customers may request deletion of their personal information by contacting hello@kwik-carwash.com.

Deletion requests will be reviewed in accordance with applicable law. Certain information may be retained when necessary to meet legal obligations or other permitted exceptions.

We recognize that applicable privacy laws may require retention periods to be limited to what is reasonably necessary for the purposes for which information was collected.

12. Data Security

We recognize the importance of protecting personal information against unauthorized access, disclosure, alteration, loss, or misuse.

Personal information may be maintained through our business systems and third-party service providers.

We seek to use appropriate administrative, technical, and organizational safeguards based on the nature of the information and services involved.

However, no method of electronic transmission or storage can be guaranteed to be completely secure.

Customers should avoid submitting Social Security numbers, complete payment card information, or other highly sensitive information through general website contact forms.

13. Your Privacy Rights

Depending on your location and applicable law, you may have the right to:

Request access to personal information we maintain about you.
Request correction of inaccurate information.
Request deletion of personal information, subject to legal exceptions.
Request information about how your information is used or disclosed.
Withdraw consent for certain processing activities.
Object to or restrict certain processing activities.
Request a portable copy of certain information.
Opt out of certain marketing or advertising-related processing.
Exercise applicable privacy rights without unlawful discrimination.

To submit a privacy request, contact:

hello@kwik-carwash.com

Please provide sufficient information for us to understand your request and reasonably verify your identity.

We will respond in accordance with applicable law.

14. European Union and International Privacy Rights

KWIK Car Wash operates in Lansing, Michigan, United States, and primarily serves customers located in the United States.

We do not specifically target individuals in the European Economic Area (EEA) or United Kingdom.

The European Union General Data Protection Regulation (GDPR) or UK GDPR may apply to certain activities when the applicable territorial requirements are met.

Where these laws apply, we may process personal information under the following legal bases, as appropriate:

Contractual Necessity

To provide purchased services, manage appointments, and fulfill customer transactions.

Legitimate Interests

To operate our business, respond to inquiries, maintain security, and improve services where those interests are not overridden by individual rights.

Consent

For promotional communications, certain cookies, or advertising technologies where legally required.

Legal Obligations

To comply with applicable accounting, tax, and regulatory requirements.

Where applicable, individuals may have rights to access, correct, erase, restrict, or obtain certain personal information, object to processing, and withdraw consent.

Individuals may also have the right to lodge a complaint with an appropriate data protection supervisory authority.

Personal information may be processed in the United States or other countries where our service providers operate. Appropriate international data transfer safeguards must be implemented where required by applicable law.

15. Children's Privacy

Our website and services are intended for a general audience and are not directed toward children under the age of 13.

We do not knowingly solicit or collect personal information directly from children under 13 through our website.

If we become aware that we have collected personal information from a child under 13 without legally required parental consent, we will take appropriate steps to address the information.

Parents or guardians may contact hello@kwik-carwash.com with concerns regarding children's information.

16. Employment Applications

Individuals applying for employment may provide names, contact information, employment history, education, references, resumes, and other information relevant to evaluating employment qualifications.

We use applicant information to review qualifications, communicate about employment opportunities, and administer recruitment activities.

Applicant information may be shared with authorized personnel and service providers assisting with hiring.

We may retain applicant information according to our current recordkeeping practices and applicable employment laws.

17. Third-Party Websites and Services

Our website may contain links to third-party websites, payment portals, appointment scheduling services, social media platforms, and other external resources.

These third parties may maintain their own privacy policies and information-handling practices.

KWIK Car Wash is not responsible for the independent privacy practices of websites or services we do not control.

We encourage customers to review applicable third-party privacy policies before providing personal information.

18. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our business practices, technology, services, or legal requirements.

Updated versions will be posted on our website with a revised effective date.

Where required by law, we will provide additional notice or obtain consent before implementing material changes to our information practices.

19. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or the handling of your personal information, please contact: